Google I/O

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Innovation in the Open

Creative Direction, Design, 2D & 3D Animation, Projection Mapping Coordination

Every year, Google hosts a conference for software developers in San Francisco called Google I/O. The conference features in-depth technical discussions based on web, mobile, and enterprise applications for Google’s products and other technologies.
 

For 2014, we were thrilled to be part of the keynote opening video. The concept revolved around the journey of a ball as it makes its way through the world of Google and Android products. The IAP team recreated and animated all the Google user interfaces (UI) and the top Android mobile apps in one seamless experience, bringing them to life. The entire experience was projected on a huge screen at the conference at 16k resolution which transported viewers into a dynamic and engaging journey.

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Team

Client: Google
‍Agency: Whirled
Directors: Scott T. Chan + Dennis Liu
Creative Studio: Imagination At Play
IAP Creative Director: Paul K. Lee
Art Direction & Design: Bryan Lee
Producer: Patrick Lee