Focus: Design, 3D Animation, Lighting and Rendering, Motion Graphics, VFX Supervision, Compositing
IAP lead the visual effects, and post-production for GameFly’s national campaign spots. We created the ultimate gaming flat screen, designed a custom spacecraft, animated a group of game characters to life, and more! Through the use of design, 2D/3D animation, tracking, and other post-production services, we pulled out all the tricks to help make GameFly’s campaigns ones to remember.
Directors: Bruce Somers, Jr. & Mark Wilkinson
VFX Studio: Imagination At Play
VFX Supervisor: Paul K. Lee
Producer: Patrick Lee