Client: Toyota

Focus: Design, Animation

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Every year, automakers come together at auto shows across the nation to showcase their latest production models and concept cars to consumers. At this year’s auto shows, Toyota encouraged consumers to connect and engage with the brand on social media to create a fun and memorable experience at the live event.

IAP was excited to contribute to Toyota’s booth exhibition. IAP created the design and animation for the social components of Toyota’s Auto Show booth, shown throughout the major US auto shows. This included the social media booth machine, boasting images of the latest car models and the main LED wall where attendees were able to see and share their photos to win Toyota prizes.